Tiivistelmät - Abstracts

Tiivistelmät 4/2019 - Humanismin suuntia

SAMULI BJÖRNINEN: Facts and Narratives: Conceptualizing Narrative in Postmodern
Critiques of Knowledge and Contemporary Science Debates 

The article asks what it means to claim that science is (a) narrative or produces narratives.
Specifically, it focuses on the rhetorical move that dismisses scientific theories or results as
narratives, laden with ideological purposes. This rhetoric is traced to two theoretical battlegrounds of the 1980’s and the 1990’s. Firstly, to the polarized positions of the science wars, which pitted “scientific realists” against “postmodern” thinkers. Secondly, this rhetoric often operates with a conception of narrative derived from Jean-François Lyotard’s postmodern critique of “grand narratives.” In addition to these historical lines, the article analyzes some of the less polarizing ways in which sciences are said to involve narrative practices.

JUHA RAIPOLA: ”Human Potential Unlimited”: Instrumental humanism in the branding of Tampere University 

At the beginning of 2019, University of Tampere and Tampere University of Technology
were merged establishing a new foundationbased Tampere University that maintains close
ties with Tampere University of Applied Sciences. As part of the merging process, the
university was branded with a vision of shared humanity and human potential as its central
value promises. The brand was built around the slogan “Ihminen ratkaisee – Human Potential Unlimited”. In this article, I will examine the slogan and the logo of Tampere University from an intertextual point of view, focusing on the humanist discourses of the brand communication. The focal point is on the instrumental use of humanist imagery, identities, values and visions as part of the strategic brand management of the university. With a careful textual analysis of these central brand texts, the article discusses the brand positioning of the university and its relationship to both humanist narratives of progress and post-humanist critiques of such discourses.

HENRI SATOKANGAS: The Construction of disciplinary identities in textbooks and popular non-fiction 

The article explores from the viewpoint of critical discourse analysis, how disciplines within
humanities and social sciences are represented in the discourse of nonfiction literature, namely school textbooks and research popularizations, from the perspective of identity construction. For the sake of comparison, also examples from natural sciences are analyzed. In textbooks, humanistic and social science disciplines are defined predominantly by their research objects, as well as intellectual goals concerning the objects. Also the position within disciplinary hierarchy is a central element in identity construction. On the other hand, different perspectives within disciplines as well as the ways in which disciplines and perspectives create their objects remain in the dark. The pedagogical and other practical preconditions seem to direct to a onedimensional picture of disciplinary identities. Natural sciences, in turn, are presented more in terms of their practical applications than of
internal intellectual goals. In popularization books, also methodological preconditions for
gaining and forming knowledge are addressed. This can be seen to better support an understanding of doing research within the humanities. Keywords: disciplinary identity, discourse studies, textbooks, non-fiction.

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